One of the most common questions I get from clients is this: “Do I just need a logo?”
It’s a totally fair question. When you’re launching or leveling up your business, a logo often feels like the first step. And while a logo is definitely important, it’s actually just one piece of a much bigger picture — your brand identity.
I’m Trinedy, design consultant at Ube Bread, and I want to break down what makes a logo different from a brand identity — and why knowing the difference can seriously elevate how your business shows up in the world.
What exactly is a logo?
Your logo is the visual mark that represents your business. It’s what people recognize, remember, and (ideally) associate with the experience you offer.
But a logo on its own is a bit like wearing your favorite outfit without brushing your hair, choosing shoes, or deciding where you’re going. It makes a statement, sure — but without context, it’s incomplete.
A well-designed logo should be simple, versatile, and aligned with your brand’s personality. But it’s just the beginning.
So, what is brand identity?
Brand identity is the full visual (and sometimes verbal) system that tells the story of your brand. It’s the collection of design elements that work together to create a cohesive look and feel — wherever your brand shows up.
This includes your logo, but also your color palette, typography, imagery style, brand voice, and more. It’s the difference between a single snapshot and a complete album that tells the whole story.
When you have a defined brand identity, your website, social media, packaging, emails, and printed materials all feel connected — like they’re clearly coming from the same place. That consistency builds trust and recognition, and over time, it’s what helps people remember and return to your brand.
Why this difference matters
When small businesses come to me asking for just a logo, what they often actually want is a professional, consistent, and elevated brand presence. And that’s where brand identity makes all the difference.
A logo on its own might work for a social media avatar or a business card, but without supporting elements, it can feel disjointed across different platforms. You end up guessing every time you create something new — which font? what color? is this on brand?
With a full brand identity, you don’t have to guess. You have a system. Everything feels intentional. It’s a time-saver, a stress-reducer, and honestly, it just makes your brand feel more you.
My Approach
When I work with clients, I go beyond just making something that looks good. I help uncover the essence of your brand — who you’re speaking to, what you want to be known for, and how you want people to feel when they interact with you.
From there, I create a visual language that reflects those values and translates beautifully across platforms. The result is something that feels both beautiful and deeply aligned with who you are and what you do.
Final Thoughts
If you’re a small business owner in Santa Monica, LA, or anywhere really — and you’re ready to look polished, professional, and cohesive — start by thinking beyond the logo. Your brand is bigger than a single image. It’s a full experience.
And if you’re not sure where to start? That’s what I’m here for.
