Young woman in apron scraping clay with special carving tool. She working in pottery workshop

Big Social Is Over. Let’s Build Small: Rebuilding Connection Outside the Algorithm

Design ThinkingOctober 10, 2025275Views 0Likes 0Comments

I grew up in a suburb of Chicago, surrounded by family—cousins who felt like siblings, Titas who always brought an extra dish, Kuyas who never missed a gathering. We celebrated every occasion, big or small. Memorial Day? Big barbecue. New Years? Even bigger. It was a noisy, joyful kind of closeness—the kind that shaped my…

Email and Website Accessibility: Why Your Audience Can’t Read What You’re Sending

Website TipsOctober 10, 2025303Views 0Likes 0Comments

Most people don’t realize that when you attach a PDF to an email, you’re asking someone to open the email, tap the attachment, wait for it to download, wait for it to open, then pinch and zoom to read text that was formatted for an 8.5x11 page on a 6-inch screen—all while hoping their screen…

Find Your Brand Voice: A Step-by-Step Guide to Authentic Personal Branding

Brand DevelopmentOctober 7, 2025324Views 0Likes 0Comments

An intentional guide for creatives, small business owners, and thoughtful humans You've probably heard this before: you need a personal brand. But what does that actually mean? And more importantly, how do you build one that doesn't feel fake? I've been working with small business owners in Santa Monica and West LA for years now,…

woman sketching mobile wireframe layouts

Choosing the Best Website Builder: WordPress, Shopify & more

Website TipsJune 23, 2025325Views 0Likes 0Comments

If you’ve ever Googled “best website builder,” you already know: there are a lot of options. And for small business owners, that can be more confusing than helpful. The truth is, the right platform depends on your goals, your comfort with technology, and how much control you want over your site’s design and performance. I’ve…

four storefronts on Santa Monica's main street

Improve Local SEO for your Santa Monica Small Business

Website TipsJune 17, 2025440Views 0Likes 0Comments

If you run a small business in Santa Monica or the Westside, you already know that most of your customers are local. They’re walking past your storefront, asking neighbors for recommendations, or—more often than not—Googling what they need. Whether you’re a yoga instructor in Mar Vista, a coffee shop owner in Ocean Park, or a…

woman working at a desktop computer with color samples and post its in the foreground

Great Websites Begin with Brand Identity, Not Just a Logo

Design ThinkingJune 10, 2025493Views 0Likes 0Comments

One of the most common questions I get from clients is this: “Do I just need a logo?” It’s a totally fair question. When you’re launching or leveling up your business, a logo often feels like the first step. And while a logo is definitely important, it’s actually just one piece of a much bigger…

Author page: Trinedy Kru

Trinedy Kru