Design Thinking

I grew up in a suburb of Chicago, surrounded by family—cousins who felt like siblings, Titas who always brought an extra dish, Kuyas who never missed a gathering. We celebrated every occasion, big or small. Memorial Day? Big barbecue. New Years? Even bigger. It was a noisy, joyful kind of closeness—the kind that shaped my…

One of the most common questions I get from clients is this: “Do I just need a logo?” It’s a totally fair question. When you’re launching or leveling up your business, a logo often feels like the first step. And while a logo is definitely important, it’s actually just one piece of a much bigger…