Most people don’t realize that when you attach a PDF to an email, you’re asking someone to open the email, tap the attachment, wait for it to download, wait for it to open, then pinch and zoom to read text that was formatted for an 8.5x11 page on a 6-inch screen—all while hoping their screen…
If you’ve ever Googled “best website builder,” you already know: there are a lot of options. And for small business owners, that can be more confusing than helpful. The truth is, the right platform depends on your goals, your comfort with technology, and how much control you want over your site’s design and performance. I’ve…
If you run a small business in Santa Monica or the Westside, you already know that most of your customers are local. They’re walking past your storefront, asking neighbors for recommendations, or—more often than not—Googling what they need. Whether you’re a yoga instructor in Mar Vista, a coffee shop owner in Ocean Park, or a…