From Instagram to a full-fledged online storefront: We helped two talented pastry chefs turn their beautiful baked creations into a warm, elegant digital space that reflects the level of care and craft they bring to every order.
The backstory
Ina Bakes Studio was founded by pastry chefs Sabrina and Carolina in early 2025. Based in Venice, CA, they specialize in custom cakes, macarons, and sweets that are both refined and joyful. But while their confections were exquisite, their online presence was stuck.
They came to me after a frustrating experience with a Fiverr designer and a DIY GoDaddy plan that left them with broken email, no real website, and hours wasted on support calls that led nowhere.
Project Goals
Ina Bakes Studio didn’t just want a site that looked good—they needed:
- A smooth, reliable website where customers could place orders
- A clean, mobile-friendly design that reflected their warm, custom vibe
- Basic SEO to help local customers find them
- Blog content and product pages that captured their voice and expertise
- Email, hosting, and ecommerce all set up right (no more GoDaddy chaos)
Process
From day one, we focused on clarity, beauty, and function.
I helped refine their logo to fit web-ready formats, edited product photos, and turned their minimal Instagram captions into full blog posts with CTAs and product links.
We structured their homepage around key goals:
- Introducing who they are and what they make
- Showcasing their most popular offerings
- Making it easy to browse, contact, and order
Behind the scenes, I set up hosting, email, ecommerce, and SEO to give them a strong digital foundation—without overwhelming them with tech speak.
design highlights
- A homepage that feels both modern and warm, with generous white space, inviting product photos, and elegant typography
- A mobile-first layout that makes browsing and ordering simple on any device
- An ecommerce shop for pre-designed cakes and desserts, powered by WooCommerce
- A blog that transforms social media snippets into evergreen, SEO-rich content
- A soft color palette and brand voice that matches their in-person experience
from frustration to confidence
Sabrina and Carolina were thrilled with how the site turned out.
“It’s beautiful—and so easy to use.”
They especially loved how I took their social media and spun it into full blog posts that didn’t just look great, but helped guide customers to specific products.
Since launch, they’ve:
- Received multiple orders through the site
- Added new products themselves
- Finally have a digital home that matches their brand
what you don't see
What looks like a simple, elegant site is the result of a lot of behind-the-scenes care:
- Cleaning up raw photos to match a consistent aesthetic
- Turning sparse content into a cohesive brand voice
- Strategizing every page and section to support conversion and storytelling
This is the kind of work we love doing—building a site that feels effortless for visitors, but is crafted with deep thought and intention.
if you're in the same spot
If you’re a small business owner piecing things together and feeling stuck—this is your sign that it doesn’t have to be that way. Let’s build something beautiful and functional, without the overwhelm.